Our Code of Ethics is intended to serve as a guide to the everyday professional conduct of the organization and our employees.

1. Respect for the Land

United Tropical Fruit knows that each parcel of land is a precious, distinct, and irreplaceable portion of this distinct and irreplaceable planet. United Tropical Fruit will treat it with the respect that it deserves, recognizing that United Tropical Fruit will be judged by the integrity and permanence of its developments, which will survive its lifetime.

2. Respect for the Profession

United Tropical Fruit has pioneered many of the practices and techniques that have become the standards in the land use and development profession. United Tropical Fruit will support the profession’s continuing efforts to create a wider understanding of sound, sustainable land use and development principles and practices and to disseminate knowledge thereof through its research and educational programs. United Tropical Fruit will observe the highest standards of professional conduct and will seek continually to maintain and improve its professional skills and competence.

3. Respect for the Consumer

Recognizing that a good reputation is a possession and beyond price and that the quality of its products United Tropical Fruit will determine the quality of its reputation, and it will strive at all times to ensure the professional quality of its enterprise.

4. Respect for the Public

United Tropical Fruit will endeavor at all times to enhance public understanding of the development process, to preserve the public’s confidence and trust in its profession, and to protect the public welfare.

5. Respect for Equality of Opportunity

United Tropical Fruit will support the private enterprise system that can provide the widest latitude of equality for opportunity, creativity, and innovation.

6. Respect for Others in the Land Use and Development Profession

United Tropical Fruit will treat others in its profession fairly and honestly. United Tropical Fruit will share with them its knowledge and experience, recognizing that both the people and the land will benefit from the dissemination of that knowledge.

7. Respect for the Larger Environment

In attempting to provide adequate staging for decent environments in which people will live, work, and play, United Tropical Fruit will be ever vigilant toward preserving the quality of the larger environment-the air, the water, and the land.

8. Respect for the Future

Recognizing that change is inevitable, United Tropical Fruit will pursue excellence with an open mind, challenged by the need to provide consistent and sustainable food supplies.

9. Respect for Future Generations

Recognizing that younger generations will be more affected by what we do than by what we say, United Tropical Fruit will do its utmost to set a good example and will participate wholeheartedly in the development community’s efforts to inform and encourage future generations of land use and development professionals.

10. Respect for Personal Integrity

United Tropical Fruit will employ the highest ethical principles and will observe the highest standards of integrity, proficiency, and honesty in its professional and personal dealings. United Tropical Fruit will remain free of compromising influences or loyalties and will exercise due diligence in ensuring that its performance is at all times creatively, competently, and responsibly managed.